This academic concept project explores the editorial layout of IKEA’s FY2024 Sustainability Report. The goal of the assignment was to take existing corporate data and interpret it through a personal visual aesthetic while respecting IKEA's established brand constraints. To preserve visual authenticity, the layout relies on the brand's official global typefaces, Noto Sans and Noto Sans HK, as well as its iconic minimalist design and neutral color palette. The resulting framework establishes a clean 6-spread design system (plus front and back covers) built to demonstrate scaling across a comprehensive
corporate publication.
 

To bring a unique creative touch to the layout, I developed a custom corporate iconography system to support the text panels and map layout. The project then expands into a social media campaign, featuring three cohesive post designs and their interactive mockups. Additionally, I developed a separate illustrative pattern applied to a conceptual capsule collection of sustainable merchandise, designed as a purpose-driven promotional initiative where all sales proceeds directly fund IKEA’s global environmental efforts.