St. Ives Gentle Smoothing Ad Design Composite
For this mock ad design composite, I aimed to convey the refreshing and natural vibe of St. Ives Gentle Smoothing Scrub & Mask. I carefully selected three images to create a soothing, rejuvenating atmosphere. The product is seated among oat grains, symbolizing its gentle and calming qualities. I paired this with a vibrant yellow meadow field set against mountains, evoking a sense of purity and tranquility. The underwater bubbles add a dynamic, fresh touch, underscoring the revitalizing effect of the scrub and mask.
Using Photoshop and various non-destructive techniques, I blended the images to achieve a cohesive and polished final result. The elements work harmoniously to highlight the product's promise of natural beauty and self-care. I also created the tagline, "Reveal Your Natural Glow!", to capture the essence of radiance and freshness that the product offers.
Tool Used:
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Photoshop
Process & Details:
In this ad design composite, I used a variety of non-destructive techniques in Photoshop to create a seamless and polished final image.
I applied layer masks for precise adjustments and leveraged blending modes to integrate the images smoothly. Tools like Gaussian blur, along with retouching tools such as the healing brush and clone stamp, and adjustment settings (like hue/saturation, exposure, and opacity) were non-destructively applied and played a key role in refining the overall composition.
I also added water drops on the product to enhance the refreshing feel and used a drop shadow behind the tagline to make it stand out. Additionally, I employed advanced retouching techniques like frequency separation and dodge & burn to perfect the product photo and elevate its visual impact.